Do not underestimate the number of people who can't be bothered to (a) put on pants, (b) go outside, and/or (c) interact with others.
The other thing to think about is people are probably just shifting money from eating out, to delivery. I mean you could go to Chili's and spend $50 for two people, or you could get Chipotle delivered for $30.
There are also the shrinking frugal demographic like me who can afford a $25 burrito, but out of principle would absolutely not pay that much for a bunch of beans wrapped in a tortilla, microwaved for 1 minute.
My overarching point being that if people can barely afford the current VC subsidized food delivery prices, what is the possible market size for non VC subsidized food delivery?
Edit: I don’t see a source for 42M Americans having incomes over $100k per year. This source says 15.5% of US households had incomes over $100k, and at 128M households, that is 20M households with incomes over $100k.
https://www2.census.gov/programs-surveys/demo/tables/p60/270...
I went to lunch with a girl who worked at a Bestbuy. She spent the entire time trying out figure out how the a group of current BestBuy employees nearby at the restaurant could afford the food (overpriced $20 meal) for such a causal meal.
My former landlord financed everything she ever did, including her damn electronics she would throw away or break in a year. She was a widow, on social security and was cheated out of a pension. I have no idea how her monthly payments weren't thousands per month.
Americans fucking suck at financial literacy and trap themselves in debt pits. Alternatively, people spend themselves silly without stepping back and realizing their savings is staying at $0 by living larger than they should if they want savings to go up.
Yet, 4 out of 5 Americans live paycheck to paycheck, and 3 in 10 have no emergency savings at all.
The numbers will vary based upon what study/report you read, but the message is clear that the majority of people are not making financially sound decisions.
Living paycheck to paycheck can happen even if you're making 400-500k. I've seen people do it.
You can have no emergency savings (at all) and be making $100k+.
It's pretty easy - spend everything you have (often on "dumb" things like expensive takeout for every meal, a lease on a car you don't need, more house than you can afford, refreshing electronics constantly for no reason, etc.).
The reasons usually boil down to lack of emotional regulation and/or bad spending habits, not lack of income - though it is easier to do with low income, as the margins are smaller.
Same thing in Seattle, Los Angeles, Portland, NYC, Chicago, pretty much any major city. Which is also where a lot of economic activity comes from.