I am not saying Microsoft is exceptionally bad in any way. I am just saying the “new, good Microsoft” is a mirage. They are as bad as they had ever been, except they have been beaten into submission in some sectors, so they behave in those.
And yes, Apple making their device impossible to repair is evil, but their value extraction is opt-in (buy buying into their ecosystem) because they are not a monopoly.
(The kind of monopoly Apple has on the appstore, much like the Sony monopoly on the playstation, and Microsoft on the Xbox, is not AFAIK an antitrust target because non of them command a significant part of a market without alternatives; whereas Windows on a PC was an antitrust target because it does have that hold on a market, AND microsoft abused it to enter other markets).
w.r.t google, it seems like Apple is the lesser evil - as far as I (and anyone I know) can tell, if you turn off location tracking, it actually stays off.
But there is definitely no "good guy" among the big player. Right now, Pine64 and Puri.sm are the only not-yet-proven-evil guys around, and they are both minuscule.
Narrative tropes demand that there be a protagonist, so one of the bad guys must be cast as an anti-hero, at the very least.
Huh. I just realized that to many of his supporters, Trump is an anti-hero. No wonder pointing out his flaws doesn't work.