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Comment by Crazyontap | Hacker News Reader

Interesting product. Since this is kind of related what avenues do you guys (HNers doing SaaS) use for SaaS advertising nowadays?

I used to get good results from FB ads (AdWords never worked for me after 2012) but now FB ads are also a loss.

So wondering what other people are using for advertising?

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I would love to know this too. I never got AdWords or FB ads to work for us. A big part of our SaaS's value proposition is its integrations (G Suite, Slack, O365) - so my hypothesis is that most of the potential users that care about integrations will tend to find us via those app marketplaces, and thus most of the leads that are left for us to pick up from other channels are just less qualified. It certainly doesn't help that there's no way to target 'decision makers at companies that use Slack/G Suite' as a demographic.

Anyways, I've heard of people having success with LinkedIn for B2B SaaSes - but my impressions is that this is mostly lead generation for sales rather than automated marketing.

No links as I'm not here to sell but I do seven figure revenues in the newsletter space from sponsorships by such companies looking to extend their audience (and most of them return so it must work most of the time!)

More broadly, I've seen a lot of people have good experiences with email newsletter advertising/sponsorship generally if they use the right publications and audiences (for instance I saw https://twitter.com/DenehyXXL/status/1326172165616570368 earlier today).

Podcast advertising is worth looking at too, but it mostly succeeds in a somewhat different way (podcasts seem to work better as a branding and door opening play than for trackable conversions despite what coupon codes imply). Reddit may also be worth investigating but you really need to play it right there, it's not a hugely forgiving place for sponsored items.

I haven't used, but I've been wanting to hear more about Spotify's new ad model. You provide the copy, they provide the voice acting and production. I figure rates are cheap as the product is new.

TikTok has a decent rate of return.

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