What Apple appears to have done is transpose the hardware from iPad to Mac without thinking about the different requirements of each. There is a reason that RAM is not part of the package on laptop CPUs. This might work for casual users but people spending $$$ on a "pro" computer will wise up pretty fast.
I have a 2019 Macbook Air with 8GB RAM and it runs OS X fine for dev work. RAM compression and fast SSD storage make a big difference. The newer Macbooks will have even faster SSDs.
I think the main reason Apple don't want to add lots of RAM to the base Macbook models is that it's the wrong compromise between battery life and performance for most users. They are probably betting on continuing gains in SSD performance obviating the need for additional RAM.
The iPad Pro has strong raw CPU performance in any case. It certainly outperforms plenty of entry-level Windows laptops.
The vast majority of people need a social media, word editor, reminder list, chat machine.