You can say that gay lifestyles are against God's will (OK) without saying people should punish gays for being gay (BAD)... note that I am an atheist have neither of these beliefs it's just an example
Ongoing dehumanization of "others" is dangerous territory and needs to be acknowledged as such.
I think the closest solution is "cancel culture" (hate that term) where the general market rejects the offering but it's still allowed for "fairness".