Net neutrality is far from a "technocratic" issue. In many countries, media companies like facebook or Netflix do partnerships with mobile phone operators where the two agree that use of Netflix doesn't count against a user's quota. Netflix wins because they get more customer use, the operator creates a more compelling offering, and the customer wins because they get a better deal. This is called zero-rating and it flies in the face of net neutrality. There's also the fundamental issue of ownership - if someone owns the cables, why can't they set the rules? Especially in situations where ISPs can compete? And really, do you want yet another set of regulations set in stone, by a body like the FCC, that's vulnerable to regulatory capture in how it interprets and enforces net neutrality? Can you even define "net neutrality" in terms clear enough for a regulator to enforce?
Point being, it's not just about basic beliefs. There are substantive policy disagreements that don't arise purely from social differences. Sure, there are some people who just don't like transit. Maybe others think it's wasteful. Did you see New York spent 2.5 billion dollars to build less than two miles of subway recently? Reasonable people can disagree on whether that was a good use of money.
[1] https://www.nytimes.com/2017/12/28/nyregion/new-york-subway-...