Wouldn't it make sense to share the pipes the dumb light pipes and compete on service?
As it is, for a household to get a plan that offers download speeds of 700Mbps-900Mbps and no data caps, we're paying NZ$109, or about US$72/mo.
Which is pretty good, relatively speaking. 330Mbps HFC Comcast is USD$74.99/month here in SF.