On the contrary, how would you 'nudge' the laymen's thought to be directed a certain way? would saying things like "So it's a big deal" and then putting a question mark at the end work? [1]. Does that ring a bell, or are you daft enough that you would need data to be convinced that doing so is a sign of wanting attention, and wanting the story to get sensationalized?
And why would you do a public forum AMA and then go through the effort to post over a hundred answers to begin with, if you didn't want the story to blow up?
I don't know if you're associated with any research or academic body or not, but here's a news flash for you: stories don't get big on their own, not in today's short-attention-span world. The researchers take the just-published work to their organization's news outlet and ask them to cover it. The unspoken, and often spoken, reasoning being "this is significant". If a researcher wants to practice caution, it is super easy these days to do so, just don't make a mountain out of a mole hill.
Also you and the other downvote sheep, go eff yourself and do your own research about what really happened a month ago (I was there and was telling everyone that these researchers are bullshitters taking everyone for a ride).
[0] https://www.reddit.com/r/askscience/comments/itt9b7
[1] https://www.reddit.com/r/askscience/comments/itt9b7/askscien...