It really has instant appeal to me as an adult, but I'm not so sure about target market any more. Kids these days are all glued to their mobile phones, it seems if you want to blow a kid's mind, something that turns their phone into a magic box they can tinker with would be so much better. Something maybe like a combo keyboard with IO breakout ports funnelled over bluetooth, and some matching software development environment closer to GWBASIC or maybe even VB3 than the usual Android toolchain

I'm also concerned this doesn't mention much about how accessible the internals are. Can a kid crack it open?

Meanwhile, totally digging the nostalgia factor. Probably won't buy one, but damn I'd love one