This is not a listicle.
This is the earnest design philosophy of one of the most influential designers of our time. A philosophy which can be found in most tech products today (Apple has literally ripped off many of his designs).
If you create software or hardware products, ignore these at your own peril. HN users, perennially frustrated by superior technological solutions losing out to simpler sexier ones, could learn a thing from #3: Good design is aesthetic.
Yet the article is still exactly that and no more: low content clickbait.
"This is the earnest design philosophy of one of the most influential designers of our time"
I hope he was influential for more than just those 10 trite platitudes.
Dieter Rams is one of the leading industrial designers of the world. His role in industrial design, particularly for consumer technology at Braun, is renown.
It wasn't "clickbait", this was an article on the website of the furniture company that has delivered his furniture designs since the 1960s.
But if you so freely dismiss that sometimes distilling design into understandable and actionable principles is actually a complicated and difficult task, you might want to consider that Euclid only had 5 axioms and 5 postulates [1].
From that, the entire Euclidean geometry and mathematics was derived. But I guess even ancient Greece had clickbait listicles.
Yes, AFAIK he was primarily influential because of his work, only later because of his writing.