This smptomatic of the green-washing trend. Planting trees by itself is not an action that is inherently good: it is if placed where useful for instance to fight desertification, it can be dommageable in other cases such as planting non native species, or planting moni-cture forest.

As usual with this kind of initiative, there is no info on the type of trees planted, where they are and why it does matter to the local environnement. There is no way to verify impact.

My comment might be harsh, but most of the releved criticized can be easily addressed with more information.