I'm learning to fly an autogyro in the UK. They're great fun to fly, and in theory safer than a plane because the short landing distance means that in event of engine failure you have a much greater selection of places to land (in practice modern safe autogyros have only been around 5-10 years so we don't have enough data to compare).
The only electric (or in some cases pneumatic) assist is the pitch trim. In event of failure that would usually stay in the same place, but in the worst case where it moves to one end of the spectrum you can absolutely control the aircraft against it (your arm just gets a bit tired after a while maintaining the pressure).
Given how much power appears to go into making helicopters rise, its surprising to see an autogyro do it without actually powering the main rotor.
(fwiw, I'm not arguing that I'm correct. obviously I'm wrong).
So no, it's not a helicopter, is a car/helicopter hybrid, a.k.a. flying car.
Off-topic: some UAV prototypes developed in Europe during the 80s and the beginning of 90s was of the type autogyro, because of its simplicity and short take-off and landing distances.