I was afraid to ask the same question. I can do it, I can program it, and I can check to see if it's correct, but I can't for the life of me understand why somebody saw fit to describe matrix multiplication the way they did.
I’d highly suggest watching 3Blue1Brown’s videos on Linear Algebra. He won’t get you to understanding everything (you’ll need to sit down and do problems for that) but he will help you see what intuition is out there in a very beautiful way. He makes a very good point that often when we go through the computations without the geometric intuition, we can spend a ton of time crunching numbers to see results that should have been obvious.