Whoever Jack Dorsey hired to do his PR should win some sort of award. In under a year this guy went from almost zero media presence to:
* having a glowing profile written about him in Vanity Fair
* appearing on Charlie Rose
* being anointed as the second coming of Steve Jobs by TechCrunch
* having the media at large make Evan Williams look like a jerk and return to Twitter as Executive Chairman
* getting The Wall Street Fucking Journal to title an article "Visa Backs Jack Dorsey's Square"