Visa Backs Jack Dorsey's Square
blogs.wsj.com
blogs.wsj.com
* having a glowing profile written about him in Vanity Fair
* appearing on Charlie Rose
* being anointed as the second coming of Steve Jobs by TechCrunch
* having the media at large make Evan Williams look like a jerk and return to Twitter as Executive Chairman
* getting The Wall Street Fucking Journal to title an article "Visa Backs Jack Dorsey's Square"
I want his PR rep's number though, they are masters. If Jack is his own PR, kudos to him.
1) Assume that square being successful will increase the number of credit card transactions.
2) Assume that Visa will make some money off of a fraction of those transactions
3) This means that an investment by Visa at market value will payoff at above market value since they make more money than just the market-value returns from their investment.
The main issue with their flagship product is security. When every other country in the world is moving fast to accept chip card transactions a United States company comes out with a so called "innovative" product which reads the magstripe only.
Visa have been heavily pushing chip card technology so for them to push this product shows they are willing to allow Square some slack in the security requirements.