To asnwer my question maybe the market is so volatile that they cannot do strategic planning like that?
To asnwer my question maybe the market is so volatile that they cannot do strategic planning like that?
Often it is an expertise thing, especially when buying smaller companies. See https://en.wikipedia.org/wiki/Acqui-hiring
With larger purchases like this one that can still be part of the equation, though there is also the matter of lead times needed to bring a significant team and related infrastructure needed for the project(s) online and up to speed.
Also if a company is seen as ripe for buying, it can sometimes be done in part to stop a competitor getting a chance at the above advantages.
I suspect a mix of all three is at play here.
The more risk option is the just acquire a company that's done it all for you.
Of course that does leave the merging part. But on paper it looks fast and easy.