It's B2B2C - a modern payment platform for landlords and tenants.
The product can be used to: - create installment plans for missed rent - make security deposit payments over time - pay rent on a flexible schedule
The product can be used to: - create installment plans for missed rent - make security deposit payments over time - pay rent on a flexible schedule
It might be difficult to target ads to landlords on these platforms. I am not sure what targeting attributes might be available.
Maybe you could cold email/call property management companies and you might find specific people to email on LinkedIn. They manage larger number of properties and so this might be a bigger pain for them? Cold emailing and selling also makes it possible to get continuous and early feedback from engaged customers. It might not scale, but that's fine [1]
I came upon Paul's post a few years back but it's always great to revisit :)