We just launched our MVP and I am trying to get our first 100 customers from FB groups and sub-reddits. While I can create engaging posts, my issue is I can't find a way to steer conversations towards our product.
How do you ask people to try your product on these platforms? Any examples of successful posts would be much appreciated.
Please let me know if you need some help.
What kind of help are you offering?
Buy ads, especially when you’re starting from nothing. Both sites you mentioned have self-service ad platforms with no minimums.
If it works, the cost is tiny ($3-$12 per 1,000 impressions) - especially since you’re able to target the campaigns. If it doesn’t work, organic content probably wouldn’t have either, and would have taken way more calendar time and wallclock time to test.
After you find something that works, then look into ways to decrease the cost.
reddit is filled with censorship, there's no point in using it
facebook isn't any better, its just user focused instead of community based.
I'd say you're better of not spamming any site though. If your [product] is good, people will come to it naturally.
The product can be used to: - create installment plans for missed rent - make security deposit payments over time - pay rent on a flexible schedule
It might be difficult to target ads to landlords on these platforms. I am not sure what targeting attributes might be available.
Maybe you could cold email/call property management companies and you might find specific people to email on LinkedIn. They manage larger number of properties and so this might be a bigger pain for them? Cold emailing and selling also makes it possible to get continuous and early feedback from engaged customers. It might not scale, but that's fine [1]
I came upon Paul's post a few years back but it's always great to revisit :)
https://www.flightradar24.com/blog/avtalk-podcast/
or
https://multithreaded.stitchfix.com/blog/ https://www.stitchfix.com/men/blog/ https://www.stitchfix.com/women/blog/
(e.g. it was reading about machine learning at Stitch Fix (SF) that I felt solidarity for them and became a subscriber)
That aviation podcast is like a freight train, but that is because they have been doing it so long.
If there is a royal road, it is to pay someone and ride on their momentum. For instance the SF company will hire pro bloggers, you work with an "influencer", etc.
This San Francisco entrepreneur staged a fake protest to launch Salesforce.com (SF)
https://www.businessinsider.com/marc-benioff-salesforcecom-c...