Prior to 2010: Search, Doubleclick, Maps, Mail, GSuite, AppEngine (which was first serverless platform). All of which were category makers or category killers.
Since 2010:
Android - Acquisition
Doubleclick - Acquisition
GSuite - Acquisition
AppEngine?? - Is that still around?
Google is indeed rudderless, but it's been mostly just milking their search cash cow for a long time.
We're still on Facebook and Twitter and Youtube, using iPhones to play digital music. You say 2020, I say 2009.
Wireless earbuds and smart watches I guess are the only "game changing" (they're not) inventions of note for the past decade?
Web... phone... computer... they're just more refined versions of products we had in 2009.
Android was launched in 2008, although I think it really deserves to be in the post-2010 category. Today's Android is a whole different beast.
Google Home is a new product. And tied in with Home & Android is voice recognition, which is definitely post-2010. Voice recognition may not be a standalone product but it has radically changed how I interact with technology. It counts.
Google Hangouts launched in 2013. Google's whole messaging platform has become a muddled mess that they're only just now untangling, but hangouts video was a huge hit for a while.
Of course it's hard to top hits like Search, Gmail, GSuite, and Maps... but there's progress.
Does it define the category? Is Google Cloud 'the' cloud provider? "Just spin up a box on GCP" the default thing for people to do in tech?
> Today's Android is a whole different beast.
Is it? Android 4 (which was around that time) is pretty close to android as it is now.
> Google Home is a new product
And? Is it category defining like maps or Mail or GSuite, did it create something entirely new like GAE did for serverless? Is it the default home assistant? Do people outside tech even know the name 'Google Home'?
> hangouts video was a huge hit for a while
And now it's close to dead. Never reached the heights of Skype or Zoom.
None of these products are category defining.
That said, Google's voice recognition does "define the category". My iPhone-using friends barely use voice recognition.