The best experience and lowest friction sale is to deliver a fully managed experience and earn the trust of customers. Confluent, Snowflake, Mongo Atlas, Rockset, CockroachDB, Elastic, Splunk, New Relic, etc all prove this is a great model for both customers and vendors. For the largest security conscious customers you can offer a fully VPC/on-prem solution with exactly the same form factor if you want. Hybrid can have its place, but I'd always try hard to offer a managed solution if you can justify it.