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> Commercial software has an incentive to pump out new features to get more customers.

Not if it's SaaS.

Vendors of rented software have no economic incentive to develop new features, or even fix bugs, because they get subscription fees without needing to do any work.

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There is still competition to consider though. If a SaaS product has competitors that are more reliable, or more feature rich, they should win & retain more customers over time.

Data lock-in, due to proprietary file formats, makes switching software extremely difficult, especially for companies that interchange data with outside entities.

For instance, companies that do design and/or A/V work have no real alternatives to paying Adobe monthly--regardless of how little work Adobe puts into Creative Suite--because it's an industry standard and there are no alternatives that offer friction-free interoperability.

They still have to attract new customers, and investors really want to see growth not just a stable number of subscribers.

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