Sacrifice is exactly what people aren't doing and why we're living through this disaster.
The sacrifice we should be looking at is not the risk of catching COVID-19. It's that of following a set of rules that drastically minimize the spread of the disease. Simple rules, by the way.
If everyone had the kind of thinking some (most?) Asian societies have (collective first, individual second), we'd be looking at a much different world right now. I'm thinking mainly of Taiwan.
But no, we have to deal with people throwing tantrums because they can't wear a piece of cloth over their faces.