Not sure about that. Normal sails "bend" away from the wind and thus have a much stronger lift. This concept's sails are "beant" outwards and would lose much of the wind's force. This source [1] states that "The futuristic sails are like airplane wigs using the same level of aerodynamic technology" which would imply that they absolutely do not "work just like normal sails".
[1] https://www.maritime-executive.com/article/swedish-collabora...