We have the technical know-how to administer data center versions of their products, but we can’t do shit if they force potential customers to pay for a minimum of 40 000 USD for a license per product.
Many of these orgs have multiple Atlassian products so this will probably end up doubling costs on several products at the same time effectively making it a money sink and impossible to justify to their budgeting.
I would have been perfectly OK with DC taking over server with similar pricing, but this is just a monumentally idiotic greed-driven move.
Now small-medium-large organizations are either forced to pay A LOT of money for self-hosting their highly protected data or either use their cloud. The latter is out of question for almost all of the organisations I know.
If I was a Microsoft or another enterprise tech company I’d hire a thousand engineers tomorrow to develop a Jira/Confluence competitor before the grace period for server licenses ends. All that engineering money will pay itself back whent they can sell modern collab tools without tech debt from 15 years ago for a price we can tolerate.