They come to accept this as a norm. Citizens become jaded and stick to the rote path that would not make them stand out from the norm. This is a large problem for Russia's economy.
Putin and Medvedev have been repeating over and over how innovation is important for Russia's future (I'm not certain how much they believe that actually); and more ironically how innovation is in Russia's blood and has defined its whole history. But I don't see many people willing to innovate. It's not even a problem of stifling bureaucracy, or corrupt officials, or some mafia extortions. Simply, majority of people are not willing to think outside the box, or to put any effort to bring their ideas to mass market.