Did she pay for this news article about her cakes, or get it for free?
The point of the article was not about the quality of the product (cakes) but about a model of small-time abuse in which she has first-time experience. She is allowed to state the situation and give an opinion.
Secondly - comparing BBC journalists to people selling personal lifestyle as a product is insulting. Journalists are in obligation do declare "opinion pieces" if they're writing them, while influencers are basically only doing opinion pieces, and have a business model of convincing manufacturers that their opinions is worth paying for. Their positive opinion is probably worth just a bit more money (yes, that's also an unsubstantiated insult, I just like to blend in with the crowd here).
Be that as it may, the BBC has become exactly that. It used to be the place to get news - now it's a magazine selling stuff instead - and you can spot those particular 'articles' a mile off.
A sad but true reflection of what the BBC has become. :(
On a tangent, maybe worth it's own thread - can you propose a good European news site, in English? There's plenty of aggregators and crap-generators out there, but quality reporting is getting harder to find, and I'm grateful for any recommendation.
So what are the product photos there for? How does that add to the facts of the story?
I don't believe you can - that was the point I was making, if you missed it.