They pulled it from all their other iPhones and kept the price the same. I think it's pretty clear it's profit for Apple.
Did Apple increase or decrease their profit per iPhone on this round? Y'know, I have no idea. I do know that trying to come to a conclusion about it on the basis of not including a charger and headphones is impossible.
Take a look at iPhone SE's price before and after October 13th.
But yeah, definitely boosting margins on the older phones.
That said, the AT&T/Verizon giveaway/deception is absolute garbage.
The deception though is claiming that new new phone has all these new goodies with the same price. This is effectively all these new goodies with $50 increase in price ($30 career, $20 charger).
> That said, the AT&T/Verizon giveaway/deception is absolute garbage.
Absolutely. :)