In Canada the carriers show the cost of the plan and then tell you how much extra is tacked on for the phone. The prices are still outrageous here, but it is nice to be able to quickly tell how much money you save or lose by bundling it.

I'm going to go out on a limb and guess that the majority of people buying an iPhone 12 already have a mobile phone plan.

It begins to muddy the water about what you’re buying. It also leads people to spending more on a phone than they set out or budgeted. It doesn’t seem like much, but it is a shady practice-the kind “old Apple” wouldn’t have done.