I'd suggest that this is a separate though related question.
My essay concerns the fact that propaganda (and other activities, often but not at all exclusively the domain of state actors) rely on and exploit monopoly structures.
One fairly obvious corollary is that "if you build it", where "it" os a communications or information network exhibiting monopoly control points, "they will come", they being propagandists, censors, and surveillors.
Which is pretty much what Shoshana Zuboff was writing in the 1980s, see her eponymous laws.
That states and other large organisations (see: Congregatio de Propaganda Fide, the IBM songbook, etc.) rely on propaganda, censorship, and surveillance (James C. Scott, Seeing Like a State), means that yes, they effectively operate in a competitive and selective landscaape in which if they don't develop such capabilities, or countermeasures against them, their adversaries will. This will happen through the most monopolistic communications structures available, whhich is my point.