I really hope that we come back to this comment in 10 years and it's weird that this was ever a concern (like what happened with texting/voice)
But it's in the intermediate stage when things are scarce that the price matters, or rate-limiting/throttling/etc matters.
You go to South Korea, and they would laugh to think that the US has monthly bandwidth limits, or is talking about net neutrality. Speed and pipe size take care of all issues some distant day in the future.
Yet here we are, living in the past.