Of course, that's why they own as much of the phone development supply chain as they can and costs of phones dropped to $1000+ for consumers!
Pro-tip, they don't increase the cost by $3, $4, $5... every time they add a new component. Like, this year's high-end model has a friggin' LIDAR... and the price is the same as before.
Given that the lineup has almost the same price as last year's models, they probably are.