iPhone 12 does not come with power charger or earbuds in the box
9to5mac.com
9to5mac.com
Been using them the last few months, i'm actually pretty impressed with the quality. They're a lot sturdier and better sounding than any earbuds that came with more recent phones.
Plus, I really like their headphones and charging cables.
What about people who are moving over from Android? For that price tag I’d expect to get a charging cable preferably one of decent quality.
That's a weird way to greenwash profit reasons.
You must take all of their PR and advertising at 100% face value when you are on this site.
Although a good move, this just increases their margin. They could have reduced the price and added earphones/charger at a nominal price of say $20 as a starter kit with new phones.
As in, they could include a checkbox (that is unchecked by default) to get these items free in the checkout process. They already ask a million customization questions, why not make this one?
I'd also think that for the percentage of people who need the charger/earbuds, having to make a second purchase on amazon will overall increase the carbon footprint for that person, since two packages shipped are way more inefficient than one. This undermines their argument and seems like it makes them depend on externalities to make their ecological calculations work out.
There's the option to make the same packaging but one having an empty space where another has that space filled with these items.
Even if they had to make two separate boxes, I'd like to think that given Apple's volume, the additional costs in managing SKUs and packaging production wouldn't have too big of a hit on overall production costs. Especially when offsetting the decrease in cost of goods provided. I however don't know their numbers enough to knowledgeably argue this point. Though overall my point I think still stands regardless of the exact dollar amounts being discussed, I can't see those amounts being too serious an inpact on overall costs.
If the cost were the same, I'd check the box regardless of whether or not I actually needed the cable.
If the cost were not the same, we'd be in the same situation where we currently are, where you can, in addition to your phone, buy a wall charger.
"I mean it helps them lose new first time customers and lose previous customers as well (once you're off the wagon, you're off). I'm all for this."
Pick a narrative and stick to it.
Also, it depends on implementation as well. Some devices are compatible and need the quick chargers.
They could also eliminate the USB to Lightning cable that comes with it. Think of the environmental benefits to being able to share a cable with other devices.
How many millions of USB -> Lightning cables are they still going to be manufacturing, because they want to use Lightning for whatever reason.
https://euobserver.com/science/144538
Every smartphone manufacturer agreed to use a common charger except Apple, who mumbled something about "advanced functionality". They continue to exploit legal loopholes to allow themselves to be the only ones who have their own charger and, thus, the only ones who can massively profit off of their adapters (sure, others can make them, but they still have to pay the license fee). This isn't the first time they've tried to lock down their proprietary adapter - remember FireWire?
We're only here because Apple made sure to obsolete everyone's cables from before they implemented Lightning. It's fine if you genuinely prefer the Lightning cable but don't pretend that this is pro-consumer when it's really Apple screwing consumers to make a quick buck.
This isn't fair. Each lightning connector has a small chip with MFI certification info, performs the magical asymmetric pin switching for reversibility, and in some situations it informs the device of the cable's purpose and functionality. E.g., at one company we built a custom lightning cable for high-speed (at the time) RT video streamed from a consumer camera. The cable's pins could be configured ad-hoc to support data transfer (when streaming) or power transfer (charging the camera) as needed.
Sure, today this can be done without a special cable and some custom USB drivers, but 8 years ago it was really cool.
Look, no one said the current state of things is good. I said no matter what Apple does there are downsides.
Obviously when faced with a situation where choice A annoys customers and makes Apple more money and choice B annoys customers and makes Apple less money, they’re going to pick A. They do sometimes leave some money on the table (you used to have to pay for the OS!), but only when it makes customers happy enough to offset the loss in money with gain in good will leading to future money.
Back the other brands came with a different, proprietary charger with a fixed cable for each model. Apple changed the cable once from the wide and weird dock-connector to the small and sturdy lightning port. That happened before USB-C was even invented.
As a long time Apple customer I‘m quite happy with their consistency here.
Right now, some have Lightning, some of USB-C. I hate having to carry so many cables when I travel (Lightning for phone, old brick for for Macbook, USB-C for iPad, proprietary cable for watch, USB micro for GPS).
But then I considered exactly how many old bits of redundant charger/headphone I've accumulated, and my family members.
This is a case where economic costs/profits and underlying resource constraints, as hoped, align. Let people reuse what they've got, or apply the fractional savings towards something they choose, rather than a baseline that's bundled for them.
If some consumers will react too negatively, Apple could throw in a gift-certificate good enough for an entry-level charger/headset, or applicable to the higher cost of something better.
https://youtu.be/FLdliOJ0J24 at 5:00
It would be nice if I could somehow donate all my unused power bricks and folks who need them could get them for free.
I'd wager 99% of iPhone users come nowhere near pushing their device to its limits, and could continue using an earlier-generation device for several more years without any significant loss (except presumably to their ego).
Everything largely works - but it isn't snappy anymore.
Gotta upgrade.
If general system sluggishness is your primary impetus to upgrade an older iPhone, I'd highly recommend a battery replacement first. They're actually fairly inexpensive even directly from Apple[1], in the context of a $1k+ upgrade. And will absolutely feel like night and day if your existing battery is several years old.
[1] https://support.apple.com/iphone/repair/service/battery-powe...
Apple's forced destruction of traded in iPhones continues unabated on the other hand. I feel that this is mainly driven by economic and not environmental concerns.
I am referring to the lawsuit [0] that Apple recently filed against a recycler for selling rather than shredding old iPhones.
> They recycle a lot of iPhone components.
These components are lifted from previously working, usable iPhones that are destroyed to make room in the market for new iPhones. I believe my point stands.
[0] https://www.washingtonpost.com/technology/2020/10/07/apple-g...
I've heard a lot of opinions about iPhone charging cables, but "durable" was usually not the common description.
Solid charging cables will probably outlast multiple cables that come with phones in the box and often have warranties longer than any you get from Apple by default.
Also I have at least 5 USB charging cables lying around here and not a single one has died so far. It is undoubtedly better for the environment if I can just keep using them for 5+ more years instead of getting a new one with every electronic product.
The moment you move from your first phone with an included charger to your second or third phone with an included charger, one of those chargers has a high likelihood of becoming effectively pointless. Not because the new one is any different. Just because now you have two when you only needed one.
"We're including a USB C to Lightning cable in the box, so it doesn't work with your existing chargers"
https://old.reddit.com/r/apple/comments/jaidc5/iphone_12_doe...