Those Kemper profiling amps are widely used in the music industry, from hobbyists to absolute professionals. There are studios who profiled their 100s of custom amps with different mic pickup settings, and now only use the profiling amp instead. Paul Gilbert has one, and loves it, and he is reaaally picky about sound.
Apart from profiling your own amps, there is also a vast online library of profiles uploaded by community members. So if I want my amp to sound like Green Day, or just pick a certain amp like a Mark IV, I just search for that, load a matching profile into the profiling amp, and try it out. A plethora of parameters like gain can additionally be adjusted like on a normal amp - the profiling process somehow accounts for those parameters too.