Seems like a lot of this must be that manufacturers have decided to use paint color as a way to milk you at buy time, where fun colors often cost $2000 on options sheet, which is like pure markup.
I didn't to pay that much, but it cost me an extra $200 to get my car in red vs black (circa 2018).
I don't mind this, though. If you really want a fancy color, go ahead and pay for it. I am fine with 'boring' color, but then again, if I'm buying new, I'm also likely to get a boring compact, efficient car (hopefully electric).