They're building a propaganda machine the likes of which Joseph Goebbels couldn't even have dreamed. It will certainly be fascinating, so long as you can ignore the unprecedented levels of damage it does.
Yup. And the worst part is that the techniques used are entirely outside our regulatory environment. The rules that constrain a journalist don't apply to the head moderator with their finger on the trigger at Facebook. Drive engagement today, suppress voters tomorrow, justify anything under the sun before you know it.