I'm not the GP, but I think the idea is that advertising isn't coercive. When I see an ad for a Swiffer WetJet, I'm not immediately compelled to go out and buy it against my will. I only buy it if it actually meets a need that I have. Ad-tech tries to guess who actually might be most likely to have that kind of a need and target advertising accordingly (eg it would be probably dumb to show a Peloton ad to a handicapped person, etc).
> gathering large amounts of data about individual users to tailor ads to them doesn't increase the effectiveness of those ads?
Is just a lot of words for "being able to find people that might agree with some ideas and showing them media that expresses those ideas". In a world with free expression, it's hard to see what the problem with that is.
From where I sit, there appears to be opposition to the fact that there exists people who have the appetite for certain "bad" ideas, and the only way to blunt those peoples' democratic power is to curb the ability for them to be exposed to those viewpoints.