Hootsuite has been the center of a bunch of controversies up here in Canada including illegally employing unpaid interns (and employing paid interns without offering relevant training). I don't understand how they've managed to keep hiring when the Vancouver market is so full of better alternatives.
It is considered among the most "fun" tech companies to work for in Vancouver. Its beautiful office, nap rooms, free Yoga and other exercise classes, meals, rooftop happy hours, as well as a general party culture. The lifestyle side of Hootsuite attracted young people and made them willing to take some of the lowest tech salaries in Vancouver. However, my latest litmus test on this was admittedly around two years ago: all of my friends who worked at Hootsuite have since moved onto other jobs, the core leadership has completely changed over the past couple years, and most early employees are now gone as well.