My microwave has a wheel to turn the timer, a wheel to set the WATT, a stop button and a start button. If you press the start button it’ll automatically run for 30 seconds, if you press it again it’ll add another 30 seconds to the current run. It took me maybe 4 years of owning it before I learned of the start button feature. Not sure what the hell people are doing with microwaves that connect to the internet, but I sure as hell like mine simple enough for me to operate it. A general theme with most of my kitchen/home appliances really. If something doesn’t work out of the box, or if it has a gazillion “smart” features, then it’s likely just not for me.

A tad ironic to some people, I know. I work in public sector digitisation after all, we’re working with cutting edge tech every day, to help make the lives of citizens easier. Like how to distribute medicine so people with dementia actually take it. So many people naturally assume I’m a gadget person, and in fact a lot of my colleagues are, but I just don’t get why you’d want your TV to be “smart“.

So I’ll happily enforce your message about simple Designs.