I feel bad for Epic. I know their intention, but the way they are going into this battle is just wrong. And they are kind of losing public support and court orders, all while burning bridges with Apple and Google.

One could argue Epic is trying to demonstrate Apple and Google are basically Visa and MasterCard. ( That is purely my guess, personally I dont see Epic has planned a decent, long term strategy other than simply charging into battle ) And in EU Visa and Master had to lower their CC processing fees from their 3-5% in US to somewhat sane %. Similar case in AUS as well.

I wonder if Tim Sweeney saw the opportunity from DHH / Hey.com, decided to take a bet and jump onto it. Simply judging the flow from Twitter and people within his own circle. ( or Bubble )

I actually have no problem with Apple or Google charging 30% for gaming. I do have problem with Apple charging business like Fitness class, Online Email Services, Education or all other Services simply for access through their Apps. Had it been something like 5% to 10% I think everyone would have been happy to pay. It was estimated 80% of App Store revenue were from Gaming. Apple could have lower their non-gaming cut without substantial loss of services revenue stream.

But it seems there are large enough group of Americans thinking Apple can charge whatever they want. It is their platform.