* "Gaming the system" to get your desired outcome is widely accepted in Indian society. Especially if it doesn't involve breaking any laws (not ethics). Even in many cases Gaming the system by breaking the law is considered OK as long as one doesn't get caught doing it. (In fact this might be the only way to come up in politics in India, but that's another debate.) Once they are caught the general attitude is "they had it coming".
Consider this highflying Indian start up, Unacademy[1][2]. Here is their anthem [3], "Let's crack it". This "crack it" is basically about "Gaming it" and succeed at it any how.
* Majority of Indians have a lot of attraction towards free. I have seen even people from millionaire families, spend 10-15 minutes of their time to get something free that is of $1 or $2 in value. The attitude is like, am I doing anything else productive here? If not I might as well do this and earn Rs. 100. In fact this attitude is cultivated from childhood in certain business class families. Don't let go of any opportunity of earning a profit, however small it might be.
Here we are talking about student population which is generally low on cash anyway.
So if you are any company offering something free to Indians, expect them to come in droves, and milk you as much as possible. Here I think Digital Ocean doesn't mind being well known in Indian students. Many of these Indian Students are going to make purchasing decisions on servers in a few years to come. Unfortunately, it's the OSS community suffering because of it now.