I really wish Firefox the best but even though I love their blogs and how they communicate, their branding needs adaption as well recapture the hearts of developers and the crowd.
https://blog.mozilla.org/blog/2019/08/29/thank-you-chris/
https://blog.mozilla.org/blog/2020/04/08/mitchell-baker-name...
(Disclaimer: I work for Mozilla)
I mean Firefox has been “there” , but it has and is on a knifes edge when it comes to capturing the hearts and minds of developers (now on chrom/ium) and the regular user.
I remember a real buzz after the demise of IE and and uptick in the early part of the decade.
While I love the FF blogs and privacy work you’ve been doing, it’s hard to get the non user back into the fold.
What I hope to see is a more involved model like Blender. Developers are missing features with the devtools is what I hear most when they dont or can’t switch.
For users, it’s different, I have now installed FF for a lot of people, but they often don’t even know they have choice beyond what was installed (Safari, Chrome, Edge) A more incentive based campaign might be great here, show how FF does thing better in many ways.