[0]: https://news.slashdot.org/story/20/09/23/1528219/firefox-usa...
[1]: https://news.ycombinator.com/item?id=24563698&ref=hvper.com
[0]: https://news.slashdot.org/story/20/09/23/1528219/firefox-usa...
[1]: https://news.ycombinator.com/item?id=24563698&ref=hvper.com
I think one of the main reasons anyone uses Firefox nowadays is because they believe in the mission and find good values alignment with a player that has more independence than Google.
With a constant string of red flags and negative press, I wonder what the next version of Mozilla will look like. Personally, I wouldn't bet on them surviving and thriving for much longer.
I feel a core part of the Firefox-using crowd vouch for it because they believe in the Mozilla mission from years back, and feel a strong value alignment with the company. I don't think they've got enough goodwill built up to ride things out forever.
The real problem is though as always: users don't actually think very much about what browser they use. The vast majority of Google Chrome and Safari users don't use those browsers because of performance or features, they use them because that's the one they know about. Safari comes with your computer and Google pesters you to install Chrome at all times.
My point being: Mozilla does need to figure out a way to get people's attention, and IMO it should involve an expression of the values people associate with them, but it needs to stand to actually draw attention towards them and those values.
AFAIK, they still have those privacy centric values, and have been working on a number of projects in that vein.
I really wish Firefox the best but even though I love their blogs and how they communicate, their branding needs adaption as well recapture the hearts of developers and the crowd.
https://blog.mozilla.org/blog/2019/08/29/thank-you-chris/
https://blog.mozilla.org/blog/2020/04/08/mitchell-baker-name...
(Disclaimer: I work for Mozilla)
I mean Firefox has been “there” , but it has and is on a knifes edge when it comes to capturing the hearts and minds of developers (now on chrom/ium) and the regular user.
I remember a real buzz after the demise of IE and and uptick in the early part of the decade.
While I love the FF blogs and privacy work you’ve been doing, it’s hard to get the non user back into the fold.
What I hope to see is a more involved model like Blender. Developers are missing features with the devtools is what I hear most when they dont or can’t switch.
For users, it’s different, I have now installed FF for a lot of people, but they often don’t even know they have choice beyond what was installed (Safari, Chrome, Edge) A more incentive based campaign might be great here, show how FF does thing better in many ways.
I'm not sure what people want Mozilla to do. They've built a technically outstanding browser, but they don't control the top two domains on the internet to push everyone to use it. And there's a vicious cycle where webdevs only test in Chrome, so sites only work properly in Chrome, so people only want to use Chrome. We've seen this before with Internet Explorer, and the only thing that killed IE was Microsoft getting bored with developing it.
The only thing I could imagine helping their usage stats would be entering some kind of partnership with Apple to replace the laggard Safari with Firefox on Apple devices.
Great observation. Viewing it through a business lens, their competitors caught up to them and offer a better product, meanwhile they have not kept up with them and have no compelling, competing product to offer.
FF used to be great because the alternatives were garbage. Then Chrome came out, and outmaneuvered FF in many business and technical ways.
Yes - I know dear reader. The way FF handles 3000 tabs at once is superior to Chrome. The market has already spoken on such topics.
I'm sure Mozilla gets a benefit from being not-evil in that they can successfully pay a little less, but I'm also sure it's not all that big a benefit.
The only way Mozilla is going to remain relevant is through better products which are only going to be created by a highly talented technical team, laying them off whilst paying the people more who laid them off & led FF's multi-year downturn isn't going to reverse their trajectory.
I'd prefer more messaging around a renewed focus + leadership team before any PR marketing campaigns.