Yes, but multiply the ransom by multiple small, low ransom targets, as is commonly the case with groups taking a more diversified approach of targeting many small companies in the same attack type, partly depending on such small ransom demands to individually not even be reported to investigating authorities, and getting at least a partial ROI. This opposed to making a huge single demand from one large company that almost certainly causes your ransom attempt to trigger a police investigation and the not small chance of the company simply deciding not to pay, leaving you with 0 for that particular effort.