Someone who is capable of using autocode - who has the technical capability to write code - may not need something like Zapier.
On the other hand, it took me 5 minutes with Zapier to set up a fully automated system that takes a line from a spreadsheet and populates a calendar, sends a calendar invite, and sends some follow up emails for a charity thing I run. It saves me tons of time, and I never have to think about it, nor did I have to write a single line of code against an API that will change shortly for I forget how all of my code works.
A quick search shows that Zapier has over 3M users and IFTTT has 18M users, so they got that going for them.
They also charge services for supporting them and want the services to make a special API for them (as opposed to plugging into existing ones), which is why I find them relatively scummy.
That being said, Zapier is just expensive. From my memory it's like $20/month if you want more than 3 automations running, and can easily rise to $50/month. I like it as a service, but that price is fairly unreachable for me.
It also handles processing earlier data which won me over. Want GitHub tasks to get into your Todoist workflow? Easy enough to do on all 3 for future issues.
Integromat lets you process issues that already exist.
They seem to work for many people though, so they aren't useless in the general sense.
It obviously only works if you use SaaS pltaforms for everything but, sadly, thats the default in a lot of companies anyway.
Perhaps we should grab a beer sometime on me?
And at the end of the day these tools are competing with Excel, which supports both visual and textual programming for the same reasons.
https://zapier.com/blog/what-is-no-code/ https://www.sitepoint.com/how-colocated-companies-can-adapt-...
Basically, the idea is that you can build a full-on app without having to dip into code, allowing you to develop an idea and prove it works before committing to it with more in-depth development.
I honestly find the pipes-based interface kind of a turnoff, admittedly, but functionally it’s not bad.