Like it or not BLM -the organization- does have some pretty leftist ideas that not everyone is fond of (Marxism for example espoused by some of the leaders of the movement). Some of them involve completely dismantling police forces as they're traditionally formed. However BLM the concept of equality for blacks and equal treatment under the law that is something 90% of the population can get behind. I think there is a lot of nuance to this stuff and companies need to be specific and careful about such things.