The killer feature for me was the query profiler - you can see WHY a query is taking a long time and optimise it - BigQuery just felt like Google were brute forcing the performance, and then charging you accordingly.
When the project I was on switched, the micro-clusters (and the ability to recluster a table) as well as the MERGE semantics beat BigQuery hands down - although those features my be out of beta now (but I've moved on to a new gig).