Yeah that is odd because in Canada it is $69.99 which is only a few dollars over the current exchange rates conversion.
youtube tv is sold in the US, not in the UK. youtubetv subsidizes the cost of the dongle in the US and not in the UK. much like netflix also subsidizes the cost of the dongle. Apparently, google is valuing its ability to push youtube tv with it a lot.
Google TV is free as far as I can tell, Chromecast is $49.99
Yes sorry, I meant the Google TV dongle.
Maybe they can’t sell as much data from UK users? This, the fire stick, and Roku all have their cost subsidized by ads/selling your data.