The big problem I believe is discoverability. People use Google's algorithmically culled search which favors big sites and SEO spam. Earlier there was a logistic with web rings and link-lists. They are pretty much gone. I mean since the phone book where I live is not printed anymore I can't look up what companies operate plumbing or pizza in my area because there are no such lists anymore. I can find a few on Google. Google pretty much put the information collect and arrange business out of business and didn't replace it.

"The information age" should really be called "the age of colored noise".