The BIG difference here is that Netflix is fully integrated with the search/queue/discovery experience, along with all of the other major streaming services like Prime. Apple hasn't managed to land that one yet – having access to their content baked into the experience is a huge advantage, let alone not alienating Netflix as Apple did in the past with the TV app: https://9to5mac.com/2019/03/18/netflix-apple-video-service-t...