Generally our views are broadly aligned, though the above sentence gave me pause. Are you suggesting specifically that Roku doesn't monitor ("track") what you watch? If so, you should really spend a little time with Roku's privacy policy[1] wherein they say quite explicitly that they do.
I chose Roku pretty early on for our household, and I have regrets about that choice, but I can't bring myself to replace our Roku hardware with Apple TV hardware given the latter is quite a bit more expensive, and then I'm left to decide whether to spend more money on a third-party remote or be stuck with the terrible one that comes in the box.
[1]: https://docs.roku.com/published/userprivacypolicy/en/us